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Writing and Editing for the Web

Learn how to write knockout copy that keeps 'em coming back

Course is closed.
Writing and Editing for the Web

WHEN 4 weeks, December 9 - January 13
Chats: Tuesdays, 9-10 pm EST

WHERE Online. Click here for information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

Thanks to Blogger, Wikipedia, and MySpace, anyone can put content up on the internet. The trick is in getting people to read what you write -- and to pay you for it. Bloggers are scoring book deals, best screenplay nominations, and fulltime gigs. Magazines and newspapers that used to merely replicate their print product on the Web are now rushing to develop original content and hiring exclusive online staffs.

Websites need content. What used to be the domain of techies and specialists is now the lucrative marketplace of competent writers and editors. Web writers and editors must not only know what makes a good story, but how to package it, how to position it, and how to make the most of available technology.

This class will cover the basics of how to write and edit for an online audience, as well as how web editors think about their sites. Design, production, marketing, and editorial overlap online far more than they do in traditional publishing -- we'll discuss how to thrive in a medium with few clear boundaries, and how much technology you need to understand.

In this class, you will learn:

  • The basics of usability including rules to follow when creating your own site
  • The pros and cons of blogging, and whether you should bother
  • How to go beyond Google and find reliable, accurate information online
  • How to use message boards, social networks, and online communities to find sources
  • Ways to sell yourself and your work on the Web
  • How to come up with interactive elements for your web ideas
  • An overview of trends, including online video, social networking, and blogging
  • Where the new jobs are

Admission requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro staff.

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Instructor Bio

Tiffany Black's Courses

No courses available at this time.

Tiffany Black
Tiffany Black is the editorial producer for InStyle.com. She manages the day-to-day production of all digital extensions, including web, wireless, and video initiatives. Prior to this she was a producer at SportsIllustrated.com for the MySI product and manager of all NFL Game Day blogs. She has also worked as a sports producer at The New York Times on the Web, the night online sports editor and relationships blogger at the Atlanta-Journal Constitution and an online news editor at the Philadelphia Inquirer.

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