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Interactive Advertising Copywriting: One-Day Intensive

Sharpen your web copywriting skills in this full-day session focused on interactive advertising writing

Course is closed.
Interactive Advertising Copywriting: One-Day Intensive

WHEN Thursday, December 11, 10 am-4 pm

WHERE New York (Midtown East)

Lunch will be provided during this one-day intensive course.

PRICE
$349 ($324 for )
more info

Course Details

With more and more ad dollars spent on online advertising, writing for the web has become a crucial part of copywriting. Writing copy for this medium requires an entirely new set of skills that, if mastered, can lead to many lucrative opportunities. In our one-day intensive designed for anyone seeking a career in online copywriting, you will learn the essentials of successful copywriting for the web and put these skills into immediate practice.

The first half of the day will focus on the principles of writing great headlines, creative copy, digestible text, and clever vs. clear copy. The afternoon will be dedicated to understanding components of Web 2.0 and translating the printed page to the screen. Copywriters today must understand how to extend print campaigns to the web, write ad banner site copy, and even determine web architecture and navigation. We'll explore how to write specifically for this dynamic medium.

This intensive will also cover:

  • How to write site copy that's optimized for search capabilities
  • The 10 tips for writing great online copy
  • How to express written ideas through a visual medium
  • The best resources for keeping up with trends in interactive advertising

Copywriting Intensive (PDF)
View a sample syllabus for this class here.

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Instructor Bio

Jennifer Eggers's Courses

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Jennifer Eggers
Jennifer Eggers is an independent copywriter and creative director. She has worked at branding and design agencies including Anomaly, G2 Worldwide, Wolff Olins, O Group, Spring Design Partners, and Lorelli Associates. Jennifer prefers to work from strategy-to-page, helping clients find their voice in advertising, collateral, packaging, brand extensions, and online. Past and current clients include ABSOLUT Vodka, WaMu, Virgin America, Coca Cola, The New York Times, Pantone, Ciba Vision, Topps, The Muhammad Ali Center, Krups, and Canon.

One of Jennifer's most visible copywriting projects was once placed at the World Trade Center site in Lower Manhattan. She wrote the text for a series of panels created for the Port Authority of New York and New Jersey that told the story of the World Trade Center's place in history.


Testimonials


Jennifer is an experienced professional and her instruction was thorough and inspiring. Our class was a safe, welcoming place to get feedback and try out ideas. It was great to see everyone's confidence in this field grow and I now count my classmates among my first industry contacts. -- Kelly Kingman

"I would happily attend another of Jen's classes. I left Jen's copywriting class mentally pumped that I finally found my purpose. Hello, advertising! Here I come." -- Michele Santo

"Jen is an excellent instructor and offers great insight into the specifics of the copywriting industry. I feel very confident in putting together a professional portfolio and getting it viewed very soon" -- Chris Romano

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