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The Customer is the Company: How Social Media is Changing Business

with Craig Newmark (Craigslist), Keith O'Brien (PR Week), CEOs from Zappos & Get Satisfaction, and community & crowdsourcing experts from Fast Company, FreshBooks, and Wired

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The Customer is the Company: How Social Media is Changing Business

This event has SOLD OUT in the main theater.

But you can still join us at a reduced rate for a simulcast of the panel in the bar area, which will be open during the event. Then stay to mix and mingle with all the panelists! Space is limited, so sign up soon. Click here to  register.

WHEN
Tuesday, December 9
Doors open at 6:30pm
Presentations begin sharply at 7 pm
Meet the panelists at our cash bar reception, immediately following at 8:30 pm.

WHERE Tribeca Cinemas Theater 2, 54 Varick Street, NY, NY

PRICE
$75 ($65 for )
more info

Course Details

We used to say that The Customer is Always Right. Now we're finding that The Customer is Everywhere. They're not just in your inbox. They're on blogs, online forums, social media platforms, and places you haven't heard of yet. The "wisdom of the crowd" is rapidly changing how companies operate. Customers are becoming an additional creative workforce for organizations by proposing ideas, offering solutions to problems, and becoming deeply integrated into the brand experience. It's already happening. Are you ready? Our impressive panel of early adopters of this business revolution will show you how they've harnessed the power of the crowd to stay ahead. We'll find out what works for them now and what's on the horizon. Can corporations become open to the risks and opportunities of the crowd? What does this shift mean for corporate PR?

Speakers include:

Saul Colt
Head of Magic, FreshBooks		 Jeff Howe
Wired contributing editor & author of Crowdsourcing		 Tony Hsieh
CEO, Zappos		 Lynne D. Johnson
senior editor and community director, Fastcompany.com
 
Thor Muller
CEO, Get Satisfaction		 Craig Newmark
founder, Craigslist		 Keith O'Brien (moderator)
editor-in-chief, PR Week		  

To sponsor this event or others like it, contact Mara Piazza, maraATmediabistroDOTcom, 212-547-7928.

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