Back to Home > Courses and Seminars > Intro to Public Relations

Intro to Public Relations

Create powerful PR materials that get results

Course is closed.
Intro to Public Relations

WHEN 4 weeks, December 1 - December 22
Chats Mondays, 9-10 pm ET

WHERE Online. Click here for more information.

LEVEL Intro

PRICE
$350 ($325 for )
more info

Course Details

Over the last decade, we've seen an unprecedented surge of interest in public relations. A surge that is creating an incredible abundance of PR jobs in firms, corporations, non-profits, and even in consulting. But what are the key skills every PR firm is looking for? This class is designed for those wanting to break into PR, enhance their skills, and develop PR programs. You'll learn everything you need to ace that all-important first job.

In this class, you will learn how to:

  • Develop a targeted, dynamic tactical PR plan that generates key results
  • Painlessly develop and write polished PR materials
  • Develop powerfully dynamic biographies for yourself, your clients, and your associates
  • Create a targeted media outreach program geared to the needs of your client
  • Write clear media advisories
  • Develop attention-getting media pitch letters
  • Create and format the all-important news release plus insider's tips on how to get it noticed

By the end of this class, you will have:
A tactical public relations plan, a corporate biography, a pitch letter, and a news release you can use in job interviews

Admission Requirements:
Please submit a letter of interest (including a brief work history).

The online classroom has several interactive components:

  • Instructors post lectures once a week. You can read them online, print them, or download them at your convenience.
  • Students post completed assignments for feedback and discussion by the instructor and class.
  • Weekly chats allow your class to get together via instant message. Transcripts are available for review if you can't attend.
  • Technical support is available from mediabistro.com staff.

Related Courses

Tell me when courses like this are scheduled.
View all courses in Career Development | PR | Advertising |

Instructor Bio

S.j Sebellin-Ross's Courses

Advanced Public Relations – (Class starts January 15)
Intermediate Public Relations – (Class starts February 12)
Intro to Public Relations – (Class starts January 8)

S.j Sebellin-Ross
S.j Sebellin-Ross is a senior independent marketing and public relations consultant and writer with nearly twenty years of experience. She manages and writes marketing and public relations communications for clients including IBM, Visa, the Toronto Stock Exchange, and Ronald McDonald Children's Charities. S.j also writes feature articles for leading publications, including The Washington Post, The New York Times, and CNET.com. She is the author of a top-selling marketing book, and delivers executive training seminars to organizations including The Association of Journalists.

Testimonials


S.j is deeply knowledgeable in the public relations field. She displays a genuine concern for her students and their growth professionally. I hope to take additional courses with her in the future! -- Tim Pulice

"S.j gave me the necessary tools to assist me in my career goals. No question was turned down." -- Ebony Clark

"This class was an incredible learning experience. I learned a lot and definitely plan to take more classes." -- Robin Ochoa

"S.j. is constructively critical, presents thorough and easy-to-follow lectures, and offers timely and actionable responses to assignments and questions. All around great." -- Maayan Heller

"S.j. was great! She was candid and informative, but with a fun sense of humor." -- Gloria Krupa

"S.j. was an engaging instructor who obviously knows her stuff! She presents information succinctly and answered my many questions with grace and wit." -- Jessica Sellers

"S.j. made the course very worthwhile. She really knows PR and was direct and targeted in her instruction and comments." -- Elizabeth Tober Lyon

"S.j. delivers a suitcase full of useful tools for her students to carry with them in the world of PR." -- Tamryn Hennessy

"There isn't a question that S.j. struggles to answer! She offers relevant, effective feedback on assignments and chat sessions that have the feel of breezy, stimulating coffee shop conversation." -- Jessica Wangsness

"I loved taking this class with S.j. I obtained an internship at a PR firm in NY before the class ended." -- Tracey Boyd

AvantGuild* Discounts on mediabistro.com courses are just one of the wonderful benefits of being in AvantGuild, our premium membership program. For just $59 a year, you'll receive instant access to our How to Pitch articles and other premium articles, transcripts from selected seminars and panels, and discounts on virtually everything we do (including eClasses and the Freelance Marketplace)! Click here to join now.