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Client Management for Public Relations Professionals

How to retain and grow happy clients in PR

Course is closed.
Client Management for Public Relations Professionals

WHEN Wednesday, December 3, 6:45-9:45 pm

WHERE University Settlement, 273 Bowery (at Houston), New York, NY 10002

PRICE
$65 ($50 for )
more info

Course Details

Clients aren't always right but they are never wrong. This is the background against which most PR professionals have to deliver results. Clients' buy-in and active participation can make or break a PR campaign, but it is often the most difficult piece of the equation to get right. Designed with junior to mid-level PR agency execs in mind, this seminar examines the diverse need of clients and outlines strategies for maximizing their involvement and engagement.

In this seminar, you will learn about:

  • What clients want -- making sense of conflicting client needs
  • Getting the most from your clients
  • Minimizing client concern and trust building
  • Upselling -- when to sell more and what to offer
  • What to do when things go wrong

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Instructor Bio

Dan Simon's Courses

Client Management for Public Relations Professionals – New York (Seminar on March 11)

Dan Simon
Dan Simon established and heads up Cognito Americas, a multi-million dollar communications agency focused on the financial industry. Cognito has worked with some of the largest names in finance including JPMorgan, Citigroup, the London Stock Exchange, and Deutsche Bank.

Dan has extensive expertise in both European and US financial media and analyst relations, advising senior executives at a range of blue chip financial institutions including the global heads of ABN AMRO Securities Finance, senior executives at Accenture Capital Markets and CEOs of multi-billion dollar hedge funds. In addition to his work with mediabistro, Dan is a regular conference speaker and media commentator and is the strategic pr advisor for the American Cancer Society's Corporate Cares Annual Gala.

Testimonials


Dan has got just the right mix of experience, candor, and wit to make this class a must-attend. If you're looking to become the client whisperer" in your organization, then you should attend his class." -- Alysha Cryer

"I really enjoyed Dan's style and delivery in addition to all the great tips he provided! I will definitely be attending his next class." -- Cathy Guterman

"Dan was not only extremely informative, but also extremely personable, down to earth, and entertaining." -- Lainie Friedman, Vice President, CPR/Colangelo & Partners Public Relations

"I gathered several worthwhile insights from Dan. Thanks, Dan, for the worthwhile insights into managing client relations." -- Gene Gouss, Photographer

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