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Writing and Editing for the Web Essentials

Learn how writing for the web is different than print

Course is closed.
Writing and Editing for the Web Essentials

WHEN Monday, December 8, 6:45-9:45 pm

WHERE Beverly Hills Bar Assoc., 300 S. Beverly Dr., 2nd Fl., Beverly Hills, CA 90212

MORE INFO Email us, or call 212-547-7890

PRICE
$65 ($50 for )
more info

Course Details

Thanks to bloggers, Wikipedia, and MySpace, anyone can put content up on the internet. The trick is getting people to read what you write -- and to pay you for it. Over 97 million Americans now use the Internet on a typical day, and online advertising budgets are bigger than ever -- and growing every year. Magazines and newspapers that used to merely replicate their print products on the web are now rushing to develop original content and hiring online staffs.

Those who work in print or broadcast may fear they're a little late coming to the party. Not to worry. This seminar will cover the basics of how to write and edit for an online audience, as well as how web editors think about their sites. Design, production, marketing, and editorial overlap online far more than they do in traditional publishing. We'll discuss how to thrive in a medium with few clear boundaries, and how much technology you need to understand.

In this seminar, you will learn:

  • Why writing for the web is different from print
  • How to make the most of the medium and avoid common mistakes
  • What editors are looking for from freelancers
  • The basics of usability and search engine rankings
  • What you need to know about technology and web design
  • What's new in trends, including online video and blogging, and how to stay on top of them
  • Where the new jobs are, and how they differ from traditional print jobs

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Instructor Bio

Jenna Robbins's Courses

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Jenna Robbins
Jenna Robbins has worked in the Internet industry for more than a decade. She has launched multiple websites for Disney, managed the music content for all of AOL CityGuide and AOL Tickets, and supervised the online publicity for a major independent film, all the while exploring her passion for travel, writing, and extracting herself from the latest overseas predicament. Her 2006 article for AOL Travel on diving with great whites received honorable mention in the Writer's Digest awards. In addition to freelancing, Jenna also edits and ghostwrites books for celebrities and entrepreneurs. Jenna graduated from USC's Master of Professional Writing program, where she currently sits on the program's board of directors.

Testimonials


Jenna had a lot of helpful information on a topic pertinent to many print journalists. -- Erin Anadkat

"Jenna eats, breathes, and sleeps web writing, editing, and site production. For anyone needing to update their web savvy, Jenna is your woman!" --Marsha Johnston

"Jenna is an inspiring teacher. She is very informed on her subject and enthusiastic and generous with information. I left with a much better understanding of how to write for the web." --Ashtoreth Valecourt

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