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Copywriting: Mastering Ad Writing
Break into advertising!
Course Details
Learn how to think, see, and create from the unique perspective of a copywriter as you take part in creative exercises and practical, hands-on learning. Once you learn the basic formulas and structures of writing a print ad, your copywriting will translate easily into various media. Add some creative inspiration and a love for trends and brands and you're on your way to writing breakthrough ads. In this introduction to copywriting, you'll learn the art of coming up with concepts and headlines for both short, headline-focused ads as well as long copy (brochures, web etc.). In this class, your talents will be nurtured as you learn the essentials. This course is open to anyone with an interest in advertising, including students, professionals, writers, and designers. No previous advertising experience is required. If you're already working as a writer or copywriter, you'll refresh your experience, learn from a new perspective, and practice creative assignments. In this class you will learn: This class will mimic how projects are assigned in an ad agency. Each week you will be required to write ads (usually three executions) according to the assignment as per the lessons and creative brief, which you will post for feedback. Class time will consist of work review, instruction, and brainstorming exercises. Assignments also include reading magazines and journals. You can expect 3-5 hours of homework time each week. Students who have taken this class have gotten jobs at:
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Instructor BioLori Andreozzi's Courses Copywriting: Mastering Ad Writing – (Class starts January 7)  Testimonials If you're looking to learn more about copywriting or want to explore it as a career option, mediabistro and Lori would be the place to start! -- Marguerite Gallinaro"Lori answers your questions about the how-to, about the pay, and about getting started. But most importantly, she helps you jump-start and organize your creative process. You leave her class feeling informed and hopeful." -- Mike Trotman, freelancer "Lori has the ability to focus in on the essential aspects of the field for beginners, and to give a sense of how it operates." -- David Olle, freelancer "I walked away feeling confident that if I could synthesize these concepts with my own creative ideas and follow the practical advice given for starting a portfolio, I could make a living at this!" -- Jed Sanchez, freelancer "I appreciated Lori's willingness to discuss her experience, both as a full-time copywriter and as a freelancer." -- Leslie Cauldwell "Lori gave me the information and confidence I needed to continue working toward making copywriting part of my career. I highly recommend Lori as a professional, informative instructor!" -- Jessica Kelley "Signing up for Lori's class was one of the best decisions of my life. I have never learned so much in such short space of time!" -- Adriana Cordero "I could not be more excited about the opportunities that have opened up for me since I started taking this class!" -- Kelly Oliva "I have had the chance to work on more "creative" projects recently and would not have had the confidence to get through them as easily without the lessons I learned." -- Michelle Mellon |
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