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Developing Online Videos

How to create original content for the web, podcasts, and other new media

Course is closed.
Developing Online Videos

WHEN Tuesday, December 9, 6:45-9:45 pm

WHERE Beverly Hills Bar Assoc., 300 S. Beverly Dr., 2nd Fl., Beverly Hills, CA 90212

MORE INFO Email us, or call 212-547-7890

PRICE
$65 ($50 for )
more info

Course Details

Short-form programming is being produced for all platforms, whether it be original programming or edits and mash-ups of existing content. This new arena of online video projects opens up a number of programming options for everyone -- including writers, advertising executives, students breaking into media, and those looking to get an issue heard.

Writers and producers are no longer restricted to certain lengths and time blocks. Writing for the web, podcasts, and mobile phones presents its own scenario, unique to these applications. This one night seminar examines the elements that are essential for online video projects. We'll discuss how to think in terms of short attention spans, target markets that span all demographics, and find the right topics to explore to create a perfect online video.

In this seminar, you will learn:

  • The history and success of online videos and the current marketplace
  • The basic elements of storytelling: act breakdowns, character development, structure and dialogue
  • Who typically consumes online videos and how they access content
  • What sites and platforms are hot and where you should post
  • The differences between one-time postings versus serials
  • How writing online video projects will propel you to the next step of your career

Related Courses

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Instructor Bio

Jean McCormick's Courses

Developing Online Videos – Los Angeles (Seminar on March 10)

Jean McCormick
Jean McCormick began her career at ABC News, where she rose to become the chief researcher for Nightline. She later joined the ESPN division of ABC where she was the first female studio producer and coordinating producer. She launched and supervised Sunday SportsDay and Outside the Lines, winning 7 Sports Emmy Awards. Jean also helped develop CNN/SI as executive producer for Turner.

Jean then made the switch to digital media, building a content group at SightPath, one of the first companies to deliver TV-quality video to the desktop. She then served as VP of content and online media for myteam.com, a youth sports startup, and worked as head of content for LRN, an e-learning company with dozens of Fortune 500 companies as clients. She is now the executive in charge of online content for MaxxAthlete.com.

Testimonials


Jean gave an energetic and useful overview of developing online videos. -- Hunter Whitney

"Jean's class was fantastic. She did a great job sharing her vast experience and answering all our questions." -- Angela Fentiman

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